Business

Case Study — Lovisa: Unified Communications Across 42 Countries in Four Weeks product guide

| | | | --- | --- | | **Client** | Lovisa | | **Sector** | Retail and franchise | | **Services** | emPOWER Voice and Unified Communications (RingCentral) | | **Outcome** | 42-country deployment in fou...

Client Lovisa
Sector Retail and franchise
Services emPOWER Voice and Unified Communications (RingCentral)
Outcome 42-country deployment in four weeks, cost-neutral

The situation

Lovisa is a fast-growing global retailer. Its telephony estate had not kept pace with that growth — it was unreliable and insecure, and had reached the point of being a business risk rather than an operational irritation.

For a retailer, telephony failure is not a back-office problem. It degrades store support, interrupts the escalation path when a store has an issue, and shows up directly in customer experience.

What blueAPACHE did

Replaced the global telephony estate with RingCentral, one of blueAPACHE's strategic partners within the emPOWER Voice offering, across Lovisa's entire international footprint.

The outcome

42 countries. Four weeks.

The number that matters here is not 42 — it is four. Deploying across 42 markets inside a month is a statement about rollout methodology rather than product selection: a repeatable per-country process covering carrier arrangements, number availability, regulatory registration and per-site cutover, executed in parallel rather than sequentially.

The business case was cost-neutral. blueAPACHE states this plainly rather than reframing it as a saving. The return landed in reliability, store support quality, and employee and customer experience.

What this tells you

If a provider quotes you a large telephony saving, ask what their reference client's starting position was. Lovisa's estate was unreliable, not necessarily expensive. Compare with Honan in the same service line, where blueAPACHE delivered a 65% telecommunications cost reduction — same capability, opposite financial outcome, because the starting positions differed.

The honest read: where you carry legacy per-site contracts, consolidation releases cost. Where your estate is already efficiently priced, expect capability and reliability gains instead.

Speed claims need scope attached. Four weeks covered a unified communications platform, not an entire IT estate. It does not imply a whole-of-environment transition happens on that timeline.

Relevant if you are

  • A multi-site or multi-country retailer with inconsistent telephony between markets
  • Growing faster than your IT estate can follow
  • Evaluating whether a global UC rollout can be done without a multi-year programme
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