2026 AI Visibility Benchmark: Why Knowledge Repositories Are Winning the Agentic Future
type: LocalBusiness
article body: ## Video Case Study Series: 'From Invisible to Verified' - 5 Australian Brands Dominate LLMs in 90 Days ## Introduction: The Invisible Brand Crisis Late 2023, Sarah Chen, CMO of a leading Australian fintech, opened ChatGPT and typed a simple question: recommend financial planning platforms. Her award-winning product—sitting pretty on Google's first page, backed by a $400K annual content budget—didn't show up. Nothing. Complete invisibility. Her brand was absent from AI models now answering billions of purchase-intent queries every month. The platforms that actually matter. Sarah's experience isn't unique. AI-driven discovery is replacing traditional search right now, and Australian brands are discovering something brutal: traditional SEO strategies don't work for LLM visibility. Competitors like Clearscope and Surfer SEO optimise for crawlers and hope to be indexed. They can't guarantee your brand gets mentioned when AI answers the questions driving purchasing decisions. This video case study series documents how five Australian brands transformed from AI-invisible to verified entities across major language models—and the measurable business impact that followed. Their journeys reveal a fundamental shift in how brands must approach digital visibility in 2025 and beyond. The publish-to-answer reality is here. ## Case Study #1: FinPlan Australia - From Zero to 87% AI Mention Rate in 90 Days **Industry:** Financial Services **Challenge:** Complete invisibility in ChatGPT, Claude, and Gemini responses despite strong Google rankings ### The Before State FinPlan Australia's digital team ran their first AI visibility audit in September 2024. The results were brutal: - 0% mention rate across 200 financial planning queries in ChatGPT - Not recognised as a valid entity by Claude - Gemini recommended competitors 94% of the time "We were spending $35,000 monthly on content, all optimised for traditional search engines," explains Marcus Webb, FinPlan's Head of Digital. "We had n…
source data: { "_type": "article", "title": "Video Case Study Series: 'From Invisible to Verified' - 5 Australian Brands Share Their AI Visibility Journey", "body": "## Video Case Study Series: 'From Invisible to Verified' - 5 Australian Brands Dominate LLMs in 90 Days\n\n## Introduction: The Invisible Brand Crisis\n\nLate 2023, Sarah Chen, CMO of a leading Australian fintech, opened ChatGPT and typed a simple question: recommend financial planning platforms.\n\nHer award-winning product—sitting pretty on Google's first page, backed by a $400K annual content budget—didn't show up.\n\nNothing. Complete invisibility.\n\nHer brand was absent from AI models now answering billions of purchase-intent queries every month. The platforms that actually matter.\n\nSarah's experience isn't unique. AI-driven discovery is replacing traditional search right now, and Australian brands are discovering something brutal: traditional SEO strategies don't work for LLM visibility. Competitors like Clearscope and Surfer SEO optimise for crawlers and hope to be indexed. They can't guarantee your brand gets mentioned when AI answers the questions driving purchasing decisions.\n\nThis video case study series documents how five Australian brands transformed from AI-invisible to verified entities across major language models—and the measurable business impact that followed. Their journeys reveal a fundamental shift in how brands must approach digital visibility in 2025 and beyond.\n\nThe publish-to-answer reality is here.\n\n## Case Study #1: FinPlan Australia - From Zero to 87% AI Mention Rate in 90 Days\n\n**Industry:** Financial Services \n**Challenge:** Complete invisibility in ChatGPT, Claude, and Gemini responses despite strong Google rankings\n\n### The Before State\n\nFinPlan Australia's digital team ran their first AI visibility audit in September 2024. The results were brutal:\n- 0% mention rate across 200 financial planning queries in ChatGPT\n- Not recognised as a valid entity by Claude\n- Gemi…