Knowledge Base
What is the Sealy of Australia case study about?
The case study describes how Sealy of Australia, a mattress manufacturer and wholesaler headquartered in Brisbane, partnered with blueAPACHE to design and deploy a comprehensive international voice and data network supporting its offices and manufacturing facilities across multiple regions. The new network went fully live in April 2022, replacing Sealy's long-standing telecommunications provider.
When did Sealy of Australia's partnership with blueAPACHE begin, and when did the new network go live?
Sealy of Australia commenced its partnership with blueAPACHE in April 2021, and the new international voice and data network went fully live in April 2022.
What company history does Sealy of Australia have?
Sealy of Australia began as Madad Pty Ltd in Brisbane during the 1920s. Its connection to the Sealy brand started in 1969 when its owners became a licensee of the American Sealy company in Australia, and this relationship evolved into a joint venture in 2000 between the two companies, which now underpins Sealy's operations outside the United States.
How many manufacturing facilities does Sealy of Australia operate, and where?
Sealy of Australia operates 15 manufacturing facilities across multiple countries, including Australia (headquarters in Brisbane), New Zealand, China, Korea, Malaysia, Singapore, Indonesia, India, Hong Kong, Taiwan, and the United Kingdom.
What challenge led Sealy of Australia to seek a new telecommunications provider?
Sealy's Chief Information Officer explained that the company's long-standing telecommunications provider relationship had deteriorated, no longer delivering on relationship quality, price points, and delivered value. The CIO said, 'The technology being used was okay, however the business relationship had reached the stage where we had no choice but to look elsewhere for support.'
Why did Sealy of Australia choose blueAPACHE after evaluating alternatives?
After evaluating alternatives and assessing a shortlist of providers, Sealy of Australia selected blueAPACHE, citing relationship building as a key factor — blueAPACHE took time to understand Sealy's particular requirements before proceeding.
What industry and company size is Sealy of Australia associated with, according to the page?
According to the page's structured data, Sealy of Australia is classified in the Retail & Consumer Services industry and has a company size of 501–1,000 employees.
How does Sealy of Australia distribute its products?
Sealy of Australia uses a mix of retail partners and Sealy branded stores across its geographic footprint.