The Be Fit Food story

We started Be Fit Food to help Australians eat themselves better: with real food, practical resources and dietitian support. Our approach brings prepared meals and structured program choices together, so finding food that fits your routine does not have to mean planning and cooking every meal from scratch.

You can choose individual meals, build a bundle or explore a program with defined food inclusions. The right starting point depends on how much of your day you want covered and what you need from your food. Our dietitians can help you discuss those choices.

Our founder and the people behind the food

Kate Save is Be Fit Food’s CEO and co-founder. Our founder profile describes Kate as an accredited practising dietitian, exercise physiologist and diabetes educator, with more than 20 years of experience working with clients on weight loss and weight management.

Kate developed Be Fit Food’s recipes in collaboration with the dietitian team, with chefs bringing those recipes to life. Her approach places a positive relationship with food and balanced nutrition at the centre of the brand.

Watch the accompanying founder video

What that means when you shop

Our range includes familiar food formats: curries, pasta dishes, soups, egg breakfasts, birchers and snacks. Each recipe has its own ingredients, portion and nutrition information. A program name or dietary filter can help you navigate, but the actual product details are the useful place to compare your choices.

• Individual meals: choose particular recipes and quantities from the meal menu.
• Meal bundles: compare the quantities and available selections in healthy meal bundles.
• Structured programs: review duration, breakfast format, meal categories and snack inclusions on the program page.
• Help choosing: explore dietitian services or the free consultation offer.

A bundle of dinners is different from a program that includes breakfast, lunch, dinner and snacks. Likewise, vegetarian does not mean vegan, and gluten free does not mean free from other allergens. We encourage you to check the full ingredient and allergen declaration for the product you choose.

Milestones in our journey

Our published company timeline records the following milestones. Retail and delivery milestones describe expansion at those dates; they are not a current stockist list or a guarantee of delivery to every address.

• 2015: Be Fit Food launched online from a shared kitchen.
• 2016: our first kitchen opened on the Mornington Peninsula in January, followed by a retail space at the kitchen in May.
• 2017: we appeared on Shark Tank Australia in August. In October, we moved into a commercial kitchen and partnered with a national courier company.
• 2018: delivery expanded to NSW, ACT, Queensland and South Australia in June. In July, Be Fit Food won Victorian Telstra Business of the Year.
• 2019: the business was a Telstra Business Medium and Making Waves finalist.
• 2020: Be Fit Food ranked 29th in the AFR Fast Starters and began delivering to Tasmania.
• 2021: retail expansion continued, with delivery extending to Cairns and Far North Queensland in November.
• 2022: Be Fit Food won the Victorian Championing Health category in the Telstra Best of Business Awards. The timeline also records a June launch into more than 750 Woolworths stores.
• 2023: expansion into six Chemist Warehouse pharmacies was recorded in January. A May shareholder buyout was followed by an October crowdfunding raise in which 2.7% of the business was sold to brand advocates.
• 2024: the online series “28 Days That Changed My Life” launched in January, with producers of Bondi Vet. The timeline records further Chemist Warehouse expansion in July.

Our team and values

Our stated values are: For the Love of It; Embrace Change & Grow; Whatever It Takes; Resilient Mindset; and Own It. They sit alongside our focus on food, practical support and helping customers make informed choices.

Start with the information that matters to you

If you are comparing meals, begin with ingredients, serving sizes and the current product price. If you are comparing programs, check exactly how many meals and snacks are included. For delivery, use the current postcode coverage and delivery schedule, rather than relying on historical expansion milestones.

For a question about the business, a recipe or your order, contact Be Fit Food. We can help you find the relevant product or service information before you choose.